The Evolving Experience of the Internet
Speaker: Nathan Shedroff, Experience Strategist
Date: Thursday, February 12, 2004
Time: 3:30 - 5:00 PM
Location: Redwood Conference Room A/B (Building 48)
Goodies: Tea and cookies provided
Whether the purpose of your website or Internet application is procurement, education, information, or entertainment, the Web is evolving to meet the needs, desires, and expectations of people. It is more feasible than ever to build sites that satisfy visitors and users in ways that play to their senses, values, and how they make meaning in their lives. These sites can also serve people more effectively, reduce coasts and increase user value and enhance an organization's brand.
Nathan Shedroff is one of the pioneers in Experience Design, an approach to design that encompasses multiple senses and requirements as well as related fields, Interaction Design and Information Design. His speaking, books, teaching, and projects all support this new direction of design. Part designer, part entrepreneur, his skills lend themselves to strategic thinking and design for companies who want to exploit the strengths of experience media in order to build better experiences for their customers and themselves in a variety of media, including: print, digital, online, and product design. Growing-up in Silicon Valley has given him an entrepreneurial understanding and outlook. He currently lives in San Francisco where the climate, culture, and industry make it easy to have an esoteric and amorphous sounding title like Experience Strategist and actually make a living.
Nathan earned a BS in Industrial Design, with an emphasis on Automobile Design from the Art Center College of Design in Pasadena. However, fear of Detroit, coupled with a passion for information design led Nathan into this arena, where he worked with Richard Saul Wurman at TheUnderstandingBusiness. Later, he co-founded vivid studios, a decade-old pioneering company in interactive media. vivid?s hallmark was helping to establish and validate the field of information architecture, by training an entire generation of designers in the newly emerging Web industry.
Nathan has recently established a software company called Deluxe, which builds coordination tools for small businesses. He teaches and speaks often at international colleges, like the Interaction Design Institute Ivrea in Italy, where he serves on the advisory board. He has written extensively on the subject, including, Experience Design 1, which explores common characteristics in all media that make experiences successful, and maintains a website with resources on Experience Design at www.nathan.com/ed
Email: nathan@nathan.com
Web: www.nathan.com